Do you see a pattern here? All of these founders need Business and Strategy Modeling with accurate number forecasts to present their ideas to investors and stakeholders. But the question is, how do you do Financial modeling? The answer is Excel – a pretty complicated tool for non-financial people.

Recognizing that traditional financial modeling tools like Excel were overly complex and intimidating for many founders, one of our existing customers and long-term partners (with whom we were successfully collaborating on another SaaS product), came up with the idea of an intuitive SaaS platform that simplified financial and business modeling. He and his team dreamt of a user-friendly interface capable of empowering users to build intricate financial models without hassle.

But as you know, ideas are only as good as their execution—and they knew they needed an experienced design partner to turn their vision into reality.

Considering our successful collaboration history and track record in designing complex SaaS products, working with Denovers on this project was an obvious choice for the client’s team. The challenge was to design the product at a fast pace so that the MVP could be developed in a short time.

Denovers took on the challenge, assigning the same designer who was working with the team on the previous project to this MVP as well.

The idea was to launch two rapid prototypes in:

Along with two different landing pages to present to stakeholders for feedback. After collecting feedback, the team decided to pursue the Financial Modeling angle of the product.

Once the direction was set, the team started working on the product's first core feature: Business Modeling. Let’s take a look at that.

Designing an intuitive Business Modeling GUI was a critical component. Our designer collaborated with the client’s team multiple times a day to understand the Business Modeling requirements deeply.

The challenge was to first understand the business logic, then design an intuitive interface around it. The module had to make strategic planning easy and flexible.

The Business Model interface allows companies to create and manage nodes in three customizable formats:

A hierarchical representation for mapping out strategies and sub-strategies.

To solve the challenge of crafting business models visually, the team came up with the concept of Parent and Child Subnodes. Users could create multiple nodes and subnodes, and within these, build different views.

A control panel was designed on the right side of the screen to input key values, dynamically generating and updating nodes. Users could modify data directly from this panel for real-time insights and adaptability.

Each view helped teams choose the most comfortable planning format, and the interface made it easy to visualize long-term effects of key business moves.

Ok so coming back to the case study, the next important feature that was designed was the Formula Builder

An Interactive Dynamic Formula builder was conceptualized that will allow users to tackle multiple use cases. For example,

This ensured consistency, accuracy, and efficiency—empowering teams to make fast, data-driven decisions.

Next, it was important to design a Dashboard module.

The goal of the Dashboard was to make business planning easy and visual. Remember the nodes and subnodes we discussed earlier? So in Dashboard, any nodes you created in the Business Model were automatically displayed.

The widget on the Dashboard was fully customizable, choosing how you want to view and organize your data. The dashboard was also designed in a way that it turns the complex financial information into clear graphs and charts, helping teams track progress and make informed decisions. Plus, with multiple editable views, the user can adjust it to fit their needs anytime.

The team conceptualized the financial section in a way that it will seamlessly integrate the Financial Data with the Business Nodes, ensuring a smooth and intuitive workflow. With this module, users were able to view the backend data, make real-time adjustments directly on the financial screen, and can see changes instantly reflected across the platform.

The next module which was added in the MVP was Task Management and Goals

It was designed in a way to empower users and their teams to collaboratively create goals, subgoals, and actionable tasks. Each goal functions as a comprehensive plan, with a detailed roadmap and steps to achieve it.

As tasks are completed one by one, the progress is visually reflected, with subgoals and goals being marked as complete in sequence. This not only showcases actionable progress but also doubles as a reporting feature, keeping teams informed and aligned.

Furthermore, Goals can be displayed in multiple formats to enhance usability and presentation. This included List View, Chart View, and Board View to offer users the flexibility to choose a style that best fits their workflow.

Within weeks, the team had a fully functional MVP ready to present to investors and stakeholders. The result? Overwhelmingly positive feedback.

The team was successfully incubated in a top accelerator program. Today, the product is in beta testing and early adoption has already begun.

Denovers’ dedicated design support helped the client team gain investor traction and lay a strong product foundation for future growth.