The logistics industry is evolving rapidly, yet many brands still struggle with outdated, manual processes when shipping branded products. Slow workflows, human errors, and inefficiencies create bottlenecks that impact both businesses and recipients.

One of the largest integrated logistics companies in the USA identified this gap and envisioned a streamlined, digital-first solution—one that would empower brands to book courier services seamlessly and manage shipments with ease.

However, turning this vision into reality required the right design expertise. That’s where Denovers came in. With our proven experience in designing intuitive and scalable SaaS platforms, we partnered with them to strategize and design a powerful logistics solution that redefines efficiency. Here’s how we did it.

They approached Denovers with a vision to streamline logistics for branded products through a seamless, integrated solution. Their existing process was entirely manual, slow, outdated, and inefficient. To keep up with modern demands, they wanted to digitize their operations and build a SaaS platform that would allow brands to book courier services effortlessly. This platform would simplify the shipment of kits to recipients, eliminating bottlenecks and ensuring a faster, more efficient workflow.

That's why they came to Denovers, trusting our experience in strategizing and designing complex apps that are easy to use. As we've already designed applications like these many times, we had the right expertise to join the project.

So, let’s begin by showing you how we designed Haptic!

To turn this vision into life, we had a very productive research phase as all the client had was an idea in their mind, along with some user stories. Following that, we began the project through our standard initial practice of first deeply studying the goals, aims, and concerns of the client along with their user needs so that we could come up with a SaaS product that would address all the needs.

At the heart of our workflow was deep collaboration between our Design Manager and the client’s Product Manager. Every week, we held 2–3 meetings to dive into current designs and explore upcoming features. These weren’t just check-ins. They were strategy sessions where ideas flowed freely. Before starting any new feature, we’d brainstorm with the client to ensure complete alignment. Once we were on the same page, we moved ahead with designing each flow.

These sessions weren’t limited to feedback. We often brought fresh suggestions to the table, and the client, in turn, would share new flow ideas using tools like Miro. The back-and-forth between our Design Manager and their Product Manager ensured each feature was not only well-designed but strategically sound.

After careful analysis, we decided to create an all-in-one exclusive platform that would not only help brands book their kits for logistics but also display every bit of product information for clarity, transparency, and informed decision-making. Once a brand creates a campaign, an alert will be sent to the backend for swift and smooth operation.

We once again discussed this with the Product Manager, and they were all in. As a result, we rolled up our sleeves and started designing the Product!

We created a simple dashboard where the user would directly land after signing in. The dashboard showed:

To provide better data visualization, we also integrated a graph into the dashboard interface, presenting the number of products delivered.

Next, we designed the platform in a way that the dashboard would take you to the campaign screen.

We designed this interface to show different campaigns in a list, and you can also create a new one. This structured approach ensures seamless campaign management and enhances operational efficiency.

After setting up the campaign, you need to add additional information like its name, goal, description, frequency, start and end date, and type (scheduled or trigger).

Moreover, you can see all the metrics regarding the campaigns on a single screen, such as total spending, CPA, ROAS, and total revenue. You can also click the campaign column to see further inner details.

Then, the user needs to select the audience and create their own custom audience list. Next, in the campaign, you can select the product that needs to be shipped with details like the quantity of the product. Moreover, you can also design a new kit with your personal brand logo and its correct placement, along with other logistics information.

After completing the campaign, you can review it and jump straight to the final page to finalize it, ensuring accuracy and a smooth execution process.

We created a separate section for the audience to simplify campaign management and improve targeting efficiency. This allows users to see the names of campaigns or kits along with the number of registered members and a brief description.

Moreover, the audience interface provides the option to create a new audience by adding details such as name, description, personal information, and shipping details. To further streamline the process, we introduced a drag-and-drop feature, enabling brands to add gift hampers or product samples for shipping effortlessly.

To enhance inventory management and provide real-time stock visibility, we introduced a dedicated inventory section. This feature allows brands to track all products purchased through the backend system, offering a comprehensive stock overview, including product status, current quantity, incoming stock, usage, and out-of-stock details.

Additionally, users can click on individual products to access detailed insights such as recent orders, current quantity, usage in kits, product variants, and their status.

To make inventory tracking more efficient, we added an “advanced filters” feature, accessible from the sidebar. These complex filters allow users to sort products based on status, incoming stock, inventory usage, and more. To save time, users can also save their filter settings, ensuring a seamless experience whenever they revisit the screen.

For better data visualization, we integrated a dashboard view displaying a pie chart of total products and a graph highlighting the most shipped products. Additionally, the interface provides a breakdown of current inventory, incoming stock, and a complete stock status overview, helping brands make data-driven decisions.

We first began by evaluating the previous flow through user testing and analysis to know what was lacking. And we got our answer. We needed a new flow for better user understanding.

To enhance user experience and streamline the logistics process, we designed a new and more intuitive workflow that simplifies booking, customization, and delivery management. This ensures smoother operations, reduces friction, and increases overall efficiency.

We brainstormed the entire idea first to ensure it was practical and effective for improved usability and increased engagement. Our team created a workflow mind map to visualize the journey and optimize the user flow.

To simplify the process, we replaced Campaigns with Projects, allowing users to book products and branded kits more efficiently.

We introduced a new onboarding screen, guiding users through four essential actions:

Once users click “Create a project”, they select a project goal:

Next, users enter project details like name, description, and frequency to tailor their logistics experience.

After project setup, users create a kit by selecting products, adjusting details like quantity, color, and specifications, and then choosing packaging type, shipping method, dispatch warehouse, arrival location, and transit time.

Before finalizing, users access a detailed billing section with a complete price breakdown, modification options, and Bluemark’s contact information for support. We also included terms and conditions to ensure transparency and trust.

To eliminate production errors and ensure brands receive exactly what they envision, we introduced a three-step approval process:

Once the final approval is received, we initiate bulk production and start delivering the kits as per schedule—ensuring a smooth, hassle-free process from start to finish.

Bluemark saw exceptional engagement and user-friendliness among its users on its SaaS platform. Additionally, their logistics operations were fine-tuned and smooth due to the automation of tasks.