Mashvisor’s existing product had rich functionality, but poor UI and inconsistent UX patterns. Some of the issues users faced included:

Even seasoned investors found the interface unintuitive. The product team wanted to make the experience beginner-friendly, insightful, and clean without sacrificing analytical power.

The engagement began with a 7-day trial. We kicked off with a comprehensive UX audit, combining stakeholder interviews and heuristic reviews. Using affinity mapping, we highlighted friction areas and laid out user journeys. The client loved the direction, and the trial turned into a full-fledged partnership.

Our research-driven approach formed the foundation of our redesign roadmap. And so we began working together with them. Denovers embedded a dedicated product designer into Mashvisor’s team, collaborating daily with their product manager and syncing weekly with stakeholders. Together, they prioritized usability over visual overload to focus on simplified decision-making journeys for investors.

Let’s now have a look at what work we did in collaboration with Mashvisor

Mashvisor’s original navigation was dense, scattered, and didn’t reflect the user’s mental model for investment analysis. It caused friction at nearly every step, especially for new users unsure where to begin.

To solve this, Denovers introduced a task-specific navigation architecture grounded in user goals, allowing for a more intuitive exploration of tools and data.

Here’s how we restructured navigation for better flow and discoverability:

The improved navigation reduced user confusion, helped users locate key tools faster, and significantly increased the usage of high-value features.

This was a critical decision-making screen, but it suffered from information overload and poor layout, making it hard for users to conclude.

Our challenge was to present large volumes of property data in a way that felt organized and accessible.

We organized this screen into clear, digestible sections to support informed decisions:

The redesign helped investors absorb key metrics at a glance and compare properties without context switching, leading to quicker, more confident investment decisions.

Previously, users were forced to do mental math or external calculations to understand rental profitability. The flow was rigid, lacked feedback, and didn't adapt to user input. We turned it into an interactive tool with real-time updates and visual feedback.

We simplified complex modeling through these changes:

Users now experiment with investment strategies in real time, improving their engagement and significantly reducing analysis time.

Users wanted to analyze multiple properties quickly, but the previous interface lacked scalability and clarity. List views were underutilized, and clicking into each property disrupted the flow. We focused on maximizing on-screen data density while minimizing user distraction.
Here’s how we improved comparison and interaction:

These enhancements empowered users to shortlist properties faster and reduced bounce rates on key conversion paths.

This flow was critical for existing property owners but was buried and visually inconsistent. Users needed better visibility into performance data and booking trends. We unified the experience and connected third-party data seamlessly.

We turned passive reporting into proactive insights:

Users gained a clear understanding of their portfolio performance, resulting in higher platform engagement and renewed subscriptions.

The earlier builder was clunky and lacked personalization, preventing agents from showcasing properties effectively. We reimagined it as a lightweight, step-by-step portfolio generator built for usability.

Here’s how we enabled faster and more attractive agent portfolios:

Agent adoption increased due to ease of use, and the tool became a key differentiator in client onboarding pitches.

Onboarding was fragmented and overwhelming. Users often dropped off due to unclear paths and clunky pricing layouts. We introduced progressive disclosure and modular flows to streamline the experience.

Here’s what we redesigned to improve onboarding and conversion:

Signup completion rates improved, and pricing clarity led to more self-serve signups and better-qualified demo bookings.

Mashvisor’s product team remained involved throughout:

This fast, feedback-driven loop enabled iterative excellence, ensuring we didn’t just create pretty UIs but intuitive, conversion-optimized experiences.

The redesign brought measurable improvements:

With cleaner UI, a modern design system, and simplified workflows, Mashvisor can now onboard and retain more users, even those new to real estate investing.