Imagine investing in premium real estate as easily as buying stocks online. That was HoneyBricks’ bold vision, a Silicon Valley platform for tokenized, fractional ownership in institutional-quality real estate.
They were already operating with a live product and a growing customer base. To scale to the next round, they needed a partner who could enhance their existing design system, ship sophisticated UX, and stay through whatever came next. They were specifically looking for product designers with experience in data-heavy, financial SaaS, not a generalist agency. That’s when they found Denovers.
A live product that needed to look like its valuation. Investors won’t commit $5K-$50K through a SaaS that feels like a tax form, the bar was institutional-grade UX, not a marketing landing page.
A headcount, not an agency engagement. CEO Andrew Crebar wanted an in-house Product Designer working inside Slack, Figma, and Jira, on the team’s clock, not delivering decks from outside.
A racing clock. Burn rate vs. raise window meant the MVP had to ship fast and the design had to compound, every sprint had to make the product more defensible, not just prettier.
Denovers has been a remarkable partner for HoneyBricks, providing excellent design work at great speed and in a precise manner. Their integration within our internal team has made collaboration very easy.
Imagine investing in premium real estate as easily as buying stocks. That was HoneyBricks’ bold vision, a Silicon Valley platform for tokenized, fractional ownership in institutional-quality real estate. Already live with a growing customer base, they needed a partner who could enhance their design system, ship sophisticated UX, and stay through whatever came next. We started with a scoped free trial sprint, a few components and a short flow inside their existing system. The first tasks landed well enough that the trial converted into a long-term partnership.
From there, the pod grew from one senior designer to a design + frontend team, working sprint after sprint alongside CEO Andrew Crebar and the product leads. By year two we knew the codebase, the sponsors, the deals, and the investor archetypes inside out. Two years later they were acquired by EquityMultiple.
Joined HoneyBricks’ Slack, Figma, and Jira on day one, Loom async as the primary feedback loop. Worked directly with the CEO and product leads, the design intelligence compounding sprint after sprint.
As scope grew into the AI features and the sponsor-side platform, HoneyBricks brought us on for frontend too. Same pod, same standups, shipping responsive UI and dynamic API integrations alongside the design.
An accredited investor showing up for the first time isn’t looking at a SaaS, they’re deciding whether to trust a platform with their money. We rebuilt the investor experience around clarity: portfolio, onboarding, accreditation, and account members. Here’s how each piece landed.
Halfway through the engagement, HoneyBricks evolved into a two-sided marketplace. Sponsors now needed their own platform to manage offerings, track investor activity, and raise capital. We designed GP Flow, the sponsor side, with AI search, dashboards, a prospect funnel, and the operational backbone underneath. Same component library, two roles, one click between them.
Two years in the same Slack, the same Figma, the same Jira. GP Flow shipped end-to-end across that arc, portfolio, sponsor manager, AI investor relations, banking, secondary market.
Book a free sprintOne scoped brief, no ramp-up. If it doesn’t click, keep every file we ship.
Dizzion, the global Desktop-as-a-Service leader, came to us with the same shape: trial sprint to long embed. 100+ screens, dual light + dark themes, design system from scratch. Verified Clutch 5.0 from Clara, Principal PM.
