The client's existing platform had strong product inventory and operational capacity, but the UX/UI did not meet modern eCommerce expectations. Challenges included:

The task was to reimagine the user experience from homepage to checkout, blending aesthetic excellence with strong usability best practices.

Denovers quickly embedded a dedicated product designer into the client's team, working daily with their UX and design leadership. Communication flowed through Slack and Jira, enabling rapid iteration and feedback cycles.

Throughout the project, every major design decision was rooted in a balance of user needs, competitor benchmarks, and stakeholder feedback. The designer from Denovers worked closely with the client's UX team to

The homepage is the digital storefront, and for B2B buyers, first impressions matter. We reimagined it as an engaging, sales-driving experience that speaks to business needs while being mobile-first.

Here’s what we redesigned to create a modern, conversion-friendly homepage:

The new homepage boosted visitor engagement and made product discovery easier, especially on mobile, where usage was highest.

PDPs are where buying decisions happen. We revamped them to present all essential information clearly, including images, specs, reviews, and more, while building trust and encouraging action.

Here’s how we upgraded the PDP experience:

Redesigned PDPs increased time spent per product and reduced drop-offs before checkout.

A cluttered category page can overwhelm users. We simplified and optimized A cluttered category page can overwhelm users. We simplified and optimized these pages for faster product discovery and easier filtering.

Here’s how we structured category pages to guide user choices:

Browsing became quicker and smoother, especially on mobile, improving catalogue engagement and reducing bounce.

The path to purchase should feel effortless. We removed friction across every step, from cart review to final payment, using B2B-specific design patterns.
Here’s what we redesigned to simplify checkout:

This flow minimized cart abandonment and encouraged users to complete their orders confidently.

B2B buyers often return, reorder, and track items. We gave them a powerful, easy-to-use “My Account” portal to manage everything with ease.

Here’s what we included in the upgraded account dashboard:

Users now spend less time searching and more time managing, boosting loyalty and repeat transactions.

A great user experience doesn’t end on the site. We redesigned all transactional emails to align with the platform’s refreshed branding and improve communication clarity.

Here are the key templates we revamped:

The refreshed emails improved open rates and added a layer of professionalism across all post-purchase touchpoints.

For a B2C platform with an extensive product range, seamless navigation can make or break the buying journey, and we knew we had to get this right for Ekuep. We started with deep market research, analyzing top competitors and diving into how Saudi buyers prefer to browse, scroll, and search. This helped us create a navigation structure that feels intuitive and culturally relevant. Our goal was to reduce cognitive load, enhance findability, and create an experience that feels organized even with thousands of SKUs.

Here’s what we did to make navigation effortless:

This dramatically reduced product-finding time and boosted on-site engagement. Users were able to explore the catalog faster, resulting in a smoother path to checkout and a measurable increase in product views per session.

To scale efficiently and align future development, we built a robust design library, a single source of truth for consistent, high-quality UI.

Here’s what the design system included:

Design and dev teams now work faster and more consistently, reducing QA errors and speeding up future rollouts.

Thanks to the joint effort between Denovers and the client's design leadership, the platform now offers:

The client was highly satisfied, praising Denovers for our ability to seamlessly integrate into their team, match their pace, back design decisions with strong research, and enhance every major UX touchpoint.