WeCrunch came to us, and following our standard practice, we were ready to give them a live demonstration of their product.

The product was struggling with a clunky UX and UI, especially in their report-building workflow. To show them what we could do, we began with our standard practice of giving a demo. They wanted us to work on the report builder flow using their wireframes. We made a flexible report builder where users could generate reports for workflows like pricing, sellout, marketing and more. We introduced preset options, making report generation effortless. The final report featured intuitive accordions, advanced filters, tables, and multiple view options—transforming it into a powerful yet user-friendly tool.

They were blown away!

After assessing our working speed and quality of delivering 10-12 high-quality screens in just a few days, they were pretty impressed. Following that, they didn’t hesitate to hand over the entire design project to us. And so began the Actual Design Process!
After extensive research, they chose Denovers, recognizing our profound experience in designing sophisticated, data-intensive B2B SaaS platforms. We took this ambitious idea and brought it to life from scratch. We dedicated a skilled designer to create an intuitive and impactful experience

Our designer began by engaging in deep discussions with the client to grasp its goals, objectives, and long-term vision fully. This understanding shaped a design strategy focused on clarity, efficiency, and user-centric navigation. We prioritized intuitive data presentation, modularity, and customization while ensuring seamless accessibility and interaction across workflows.

After presenting our findings and proposed design direction, the client fully embraced our vision, recognizing its alignment with its objectives and the value it would bring to its platform. As a result, we were ready to dive into the design process.

We began the design process by first working on the welcome screen..

As first impression matters, we designed the Home screen in such a way that it immediately provides users with a structured overview of their business health. It features key sections like

We ensured that users could easily navigate these options with a clean, organized layout. Our main aim was to reduce cognitive load and make insights easily digestible.

Sales are the heartbeat of any business, and we ensured that the numbers for Plexus go up and not down. Therefore, we created a dedicated dashboard that provides a comprehensive sales performance breakdown. We designed the interface with:

One of our biggest priorities was customizability. That’s why, from API carts to widgets, we made every component fully editable via the admin panel. Users can add, remove, or modify elements effortlessly to create a personalized analytics experience.

Generating detailed reports is often a complex task, but we made it intuitive. The Report Builder allows users to choose from multiple report types like Sell-Out, Market Share, Door Rank, and Chain Rank. Our approach was simple yet powerful as we incorporated:

Users can even save presets to avoid repetitive work and enhance efficiency.

We integrated a dashboard-style interface similar to the sales analysis section for familiarity and ease of use. The unique aspect of this section is its data-fetching capability from retail audit analysis algorithms in the backend. To enhance usability, we implemented:

These design choices empower users to interpret retail performance data quickly and efficiently.

Business forecasting is crucial, and the product takes it up a notch with the “Sales Score Predictor.” This screen displays current sales values and includes an interactive dragger table, allowing users to simulate different sales scenarios. Managers can visualize potential sales outcomes by adjusting metrics in real-time. Denovers' approach makes this a powerful decision-making tool for business strategists.

To add a layer of intelligent automation, we introduced an AI assistant. Clicking the AI button opens a side drawer chat interface where users can ask questions, request insights, and troubleshoot issues. This feature enhances user engagement by providing instant, context-aware support to make data analytics more accessible and interactive.

Understanding performance at a granular level is crucial, so we designed a diagnostic tree that visually maps brand performance. It offers:

Users can interact with elements to generate expanded analysis trees, allowing them to trace inefficiencies back to their root causes. This visualization tool transforms complex business data into actionable intelligence

Plexcel works like a traditional spreadsheet but with enhanced filtering capabilities. Users can apply filters to sift through excessive data and focus on specific brands. The design prioritizes clarity, allowing users to access relevant data without unnecessary clutter.

The product is still in development, but the design foundation we’ve laid is already shaping up to be a game-changer. Our user-centric approach ensures that businesses can analyze, forecast, and optimize their operations with minimal effort. From customizable dashboards to AI-powered insights, every element is crafted for efficiency and ease of use.

By transforming data complexity into simple, visually intuitive experiences, Denovers has helped the client build more than just an analytics tool. It is turning into an empowerment platform for businesses striving for growth.