The product was built around friction-enabled onboarding, where users had to connect their Amazon central account to use the product and reach the first aha moment. Therefore, it was important to design an intuitive user experience.

The team also identified that their multiple dashboards needed an overhaul. For all of this, they were looking for:

As Denovers specializes in this domain, the company decided to partner with Denovers as a dedicated design partner to solve key usability challenges and enhance user engagement.

The onboarding initially presented users with significant friction, notably during the critical account-creation phase. Understanding the importance of first impressions, Denovers' designer immediately tackled this challenge head-on. We introduced a simplified, guided step-by-step onboarding journey, seamlessly connecting users' marketplace accounts like Amazon through intuitive API integrations. While backend processes ran, the design cleverly displayed real-time progress indicators and next-step guidance on the dashboard, effectively engaging users and eliminating confusion.

Dashboard usability directly impacts user engagement and business outcomes. Recognizing this, the next challenge that was assigned was redesigning multiple dashboards. Denovers' design team thoroughly redesigned the enterprise dashboards. We developed clear, intuitive dashboards segmented into products, data settings, and competitive overviews, each enriched with informative widgets, actionable scorecards, and real-time alerts for data anomalies.

Our dashboards weren’t merely functional; they strategically encouraged users to upgrade to premium. The design skillfully integrated unobtrusive upgrade prompts and snack bar notifications, directly contributing to increased user conversions and enhanced subscription revenues.

To future-proof the product design, Denovers built a robust, atomic-based design system and handed it off to the development team, ensuring consistent UX across the entire application. This system not only streamlined the design-to-development process but also enabled rapid scalability for new features and future product enhancements.

Although not our primary domain, as we try to go the extra mile to serve our customers beyond product design, we collaborated closely with the marketing team, designing multiple high-performing landing page variants for Google Ads campaigns. Our strategically crafted designs significantly boosted user engagement and conversion rates. Additionally, we created impactful KPI-driven email templates, further enhancing marketing effectiveness.

Throughout the partnership, Denovers maintained open and agile communication with the internal teams, iterating quickly based on feedback. This close collaboration led to rapid, impactful design enhancements that solved core usability problems, significantly improving overall user satisfaction and retention.

The partnership successfully transformed a powerful, yet initially complex platform into a user-centric experience that fostered growth, profitability, and enhanced customer loyalty.

Today, the product is a testament to Denovers’ expertise in crafting enterprise-grade, intuitive B2B SaaS experiences. At Denovers, we don’t just solve design problems, we build strategic partnerships, elevate user experiences, and drive meaningful business results.