Imagine an AI analytics SaaS where the first aha moment lives behind an Amazon Central connection.
Feedvisor is an AI-driven 360° data platform for Amazon and Walmart sellers, advanced insights and automation for e-commerce businesses scaling on the largest marketplaces. They came to us with UX issues across the platform (onboarding the worst offender), multiple dashboards that needed an overhaul, and one non-negotiable: a partner who could start instantly. We did.
Feedvisor is an AI-driven 360-degree data platform for Amazon and Walmart sellers, advanced insights and automation built to help e-commerce businesses scale efficiently while maximizing profitability. By the time they engaged us, the team had identified two problems they couldn't unstick on their own. The first was onboarding, the platform was built around a friction-enabled flow where users had to connect their Amazon Central account before reaching the first aha moment. The friction couldn't be removed (it's how the AI gets data) so the experience around it had to be designed. The second was the dashboards, multiple surfaces serving different decision rhythms (Competition, Reprice, Advertising, Insights) all needing an overhaul. They needed a partner experienced in B2B SaaS, with previous enterprise data-heavy work, who could start instantly. Denovers fit on all three.
We worked in three threads. First, we designed around the onboarding friction instead of fighting it, the Amazon Central connection became the first step in a guided journey with real-time progress indicators running on the dashboard while backend processes hydrated. The crunch-your-data pause became engagement instead of dead time. Second, we segmented the dashboards into products, data settings, and competitive overviews, each surface answering one job clearly with widgets, scorecards, real-time anomaly alerts, and a primary action per scorecard. Unobtrusive upgrade prompts contributed to subscription revenue. Third, we shipped a robust atomic-based design system to the engineering team and stretched the same vocabulary into Google Ads landing-page variants and KPI-driven email templates, so the brand carried end-to-end from the funnel into the product.
The onboarding initially presented significant friction at the critical account-creation phase. We introduced a simplified, guided step-by-step journey, connecting Amazon and Walmart accounts through Seller Partner and Advertising APIs across twelve marketplace regions, while displaying real-time progress indicators and next-step guidance on the dashboard (Amazon Expert kickoff call, Feedvisor University, Expert Insights). The inevitable wait became engagement instead of dead time.
We redesigned the dashboards, segmenting them into products, data settings, and competitive overviews. Each surface got informative widgets, actionable scorecards, and real-time alerts for data anomalies. Competition (lost dollars to Buy Box competitors), Reprice (products being repriced), Advertising Campaigns, Insights (sales week-over-week), each with its own primary action. The same dashboards carried unobtrusive upgrade prompts and snack-bar notifications that contributed to subscription revenue.
To future-proof the product, we built a robust atomic-based design system and handed it off to engineering, tokens, components, typography, spacing, interaction patterns. Every new dashboard, every new flow, every new marketing surface afterward landed in the same vocabulary. The system became the durable artifact of the partnership: the work outlived the engagement because it was designed to be inherited, not maintained.
Marketing isn’t our primary domain, but conversion is conversion. We designed multiple Google Ads landing-page variants and KPI-driven email templates, all inheriting the design system. Same vocabulary, same components, same brand, every touch a prospect sees, from a Google Ads click to a nurture email to the in-product onboarding, looks and feels like one product.
Open and agile communication, iterating quickly on feedback, the partnership transformed a powerful but initially complex platform into a user-centric experience that improved user satisfaction and retention. The atomic design system shipped alongside is still the foundation new features land in.
