Imagine the operational backbone of a logistics company, digitized into one B2B SaaS.
Bluemark / Haptic is a B2B logistics SaaS built for one of the largest integrated logistics companies in the USA, branded shipping at scale, from build-a-campaign through configure-a-kit, route through warehouses, approve, and ship. They came to us with an idea and user stories, nothing else built. We embedded as the strategic partner the team didn’t have in-house. The design was sent straight to development.
Bluemark / Haptic is a B2B logistics SaaS built for one of the largest integrated logistics companies in the USA: branded shipping at scale, build a campaign, pick recipients, configure a kit, route through warehouses, approve, ship. The starting point was an idea and user stories, nothing else built. The client trusted Denovers as the strategic partner they didn't have in-house. We started with strategy, not screens: deep study of goals and user needs, mapped in Miro, before any UI got drawn.
Bluemark's Design Manager and the client's Product Manager ran two to three working sessions every week, working sessions, not handoffs over email. Across that rhythm we shipped the operational spine: Dashboard reflecting every module, plus Campaign, Audience, Inventory, Kit Builder, Approval, and Billing all sharing a single mental model. User testing rewrote the core noun: Campaigns became Projects, onboarding got four clean moves (Create, Invite, Tour, Complete profile), and a three-step approval gated artwork to PDF preview to physical sample before manufacturing. The client was satisfied. Design went straight to development.
The team came with an idea and user stories, nothing built. The work began with a strategy phase: deeply studying the goals and user needs of every stakeholder, building a shared map in Miro, meeting with the PM two to three times a week. The first weeks looked nothing like “design”, they looked like research notes, user stories, and system maps. That’s what made the design phase fast.
With the strategy locked, four core modules emerged as the operational spine. Dashboard for at-a-glance status, Campaign for planning a branded shipping push, Audience for managing recipients, Inventory for product catalog and warehouse stock. The Dashboard reflects every other module, so a logistics manager sees activity, alerts, segments, and approval status without clicking into each one.
Users told us the original Campaign flow was harder than it needed to be for first-time users. We brought the team back to the whiteboard. Campaigns became Projects. Onboarding got four clean moves. Create project, Invite team, Take tour, Complete profile, and three project goals (Onboarding, Retention, Marketing) replaced the loose campaign types. Renaming a core noun mid-build is expensive, but the test sessions paid for it the first day after the change.
The Kit Builder is where digital becomes physical, products, quantity, color, packaging, shipping, warehouse, and transit configured in one continuous flow. Billing is seamless and transparent with line items per project. Approval is a deliberate three-gate sequence: artwork upload → PDF preview → physical sample. A kit is a physical object shipping to real customers; the three gates catch errors at the cheapest possible moment, before manufacturing.
The client received the entire product, every flow, every module, every detail, end-to-end. The client was satisfied; the design went straight to development. Today, Haptic is being built. Our role was the strategic partner the team didn’t have in-house, from idea through research and user testing to handoff.
Book a free sprintFive working days, a senior product designer + strategist sitting next to your PM. If it doesn’t click, keep every file we ship.
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