AriveQuick-commerce · German fast-fashion B2C · 2022

Fast fashion. Luxury UX.

OutcomeFree-trial sprint converted into an embedded engagement, webshop rebuilt end-to-end across 5 surfaces. Conversion & AOV up; verified Clutch 5.0 across every category from Armin Krahl, VP of Product.
Arive. German quick-commerce fast-fashion webshop

Imagine premium fashion at your door in two hours, with a webshop that feels just as fast.

Arive is a German quick-commerce brand delivering premium fashion in two hours. The mobile app was already loved; the webshop hadn’t kept up. They came to us through a free-trial sprint, one senior product designer, paid concepts on the actual problem, that converted into an embedded engagement. We rebuilt the webshop end-to-end across five surfaces under a four-breakpoint responsive system.

01Free trial as the proof. A paid sprint on the actual problem (navigation + grid) earned the contract in days, not a pitch deck.
02Embedded with the product team. Daily scrums with the PM and engineers, live syncs with QA, CEO review on the rebuild. The designer became part of the in-house team.
03Five surfaces, one system. Navigation, search, PDP, checkout, and an on-demand curation system, all on a four-breakpoint responsive grid baked into the design system.
★★★★★
Denovers improved the UX/UI of our webshop effectively and helped raise our conversion rates. They rebuilt our quick-commerce surfaces across a 4-breakpoint responsive system that finally felt like a luxury brand at every screen size. The collaboration was easy due to their well-organized responsiveness.
Armin Krahl
Armin KrahlVP of Product · Arive · quick-commerce platform
EntryFree trialOrigin model. Paid trial sprint converted into a long-term embedded engagement.
Scope5 surfacesRebuilt end-to-end. Navigation, search, PDP, checkout, on-demand curation system.
System4 breakpointsResponsive across every screen. Mobile, tablet, small desktop, widescreen, baked into the design system.
Rating5.0 ★Verified Clutch. Perfect score across quality, schedule, cost, and willingness to refer.
The story

From cold outreach to a free-trial sprint to a daily-scrum embed.

Arive is a German quick-commerce brand delivering premium fashion in two hours. The mobile app was already loved; the webshop hadn’t kept up. Arive’s VP of Product wanted to verify quality fast, so we led with a paid free-trial sprint on the actual problem (navigation and grid) instead of a pitch deck. One senior product designer, days of output. The contract followed.

The designer joined Arive’s product team as part of the in-house pod: daily scrums with the PM and engineers, live syncs with QA, CEO review on the rebuild. Five surfaces rebuilt end-to-end (navigation, search, PDP, checkout, on-demand curation) on a four-breakpoint responsive grid baked into the design system. Marketing ships campaign pages on demand; conversion and AOV both climbed.

ClientArive (German quick-commerce / fast fashion)
RegionGermany / EU
EngagementFree trial, converted to embedded designer
StatusLive, conversion & AOV up
Verified Clutch 5.0 (Armin Krahl, VP Product)
5.0Quality
5.0Schedule
5.0Cost
5.0NPS / Refer
5.0Overall
Chapter 01

Beautiful brand, busy webshop.

Arive had built a name on speed, premium fashion at the door in two hours, an app that felt as polished as the brands it carried. The webshop hadn’t caught up: categories crowded the top bar, search returned a flat list with no inspiration, layouts broke between phone and laptop, and visual content lacked brand cohesion. Our job was to build a front door that felt as fast and as premium as everything Arive had already promised.

Arive new home page, editorial hero, brand-led rails, magazine-grade composition with breathing room and clear category architecture
HomeEditorial hero · brand-led rails · the new front doorPremium-grade
Chapter 02

Navigation, with breathing space.

The old top bar tried to fit everything, categories on top of categories, search icon lost behind labels. We rebuilt the navigation around three rules: minimal top bar with breathing space, an integrated non-intrusive search icon, and a scalable category hierarchy. Any shopper, on any device, finds what they came for in two clicks, and the system holds when Arive launches the next brand. The same discipline runs through the home rails: brand-led editorial composition, fewer modules, each earning its place.

Arive navigation in context, minimal top bar with breathing space, integrated non-intrusive search icon, scalable category hierarchy on the home rails
NavigationMinimal top bar · integrated search · scalable category logicIA rebuild
Chapter 03

Search reframed as discovery.

Search on the old webshop was a dead end, query in, flat list out, nothing in between to pull a shopper deeper. We rebuilt it as a window-shopping surface: predictive UI showing trending items and previous searches as you type, a dual-pane layout with suggestions on one side and matching products on the other, and a smooth handoff from input to grid the moment a shopper picks a path. “Looking for X” became “let me see what’s around X”, the rabbit hole fashion buyers want to fall into.

Arive checkout, single linear flow with delivery-address selection on the left and a clear order summary with totals on the right
CheckoutSingle linear flow · delivery address · clear order summaryConversion surface
Chapter 04

One brand, every screen size.

Arive’s shoppers don’t sit still, phone in a café, laptop on the couch, tablet in bed. The old webshop fragmented across that journey. We rebuilt the responsive system from the ground up: four canonical breakpoints (mobile, tablet, small desktop, widescreen) baked into the design system, touch-target rules per device, image grids that hold their composition at every size. The same brand, the same trust, the same conversion path, phone or widescreen.

Arive brand store page, premium brand presentation with consistent grid, banner, and product rails
StoreBrand store · premium presentation · consistent grid at every breakpoint4 breakpoints
Arive curated collections page, editorial collection listing with campaign banner and request-missing-product flow
CollectionsCurated collections · campaign-led listing · request-missing flowEditorial
Chapter 05

On-demand curation, no developer bottleneck.

Fashion runs on timing, weather shifts, a pop star wears a coat, a runway show drops, marketing needs a page live by Friday. We built a curation system that turned the marketing team into the publisher: flexible page templates (“Rainy Day Looks,” “Spring Edit,” “Festival Fits”), modular banner slots tuned per brand, and component swap-outs designed for promo turnover. What used to take an engineering sprint now takes a designer an afternoon, and every page still ties back to the brand’s premium identity.

Arive curations page, themed campaign grid with brand narrative, seasonal looks, and product picks that ship in an afternoon
CurationModular campaign grid · themed looks · ships in an afternoonMarketing-led
Arive New Paris Collection page, brand-led collection hero with editorial header and a product rail beneath
CollectionNew-collection hero · brand-led rail · curated product picksBrand-led
Chapter 06

PDP, checkout, confirmation, finally clean.

The conversion path is where every webshop earns or loses its business. The product page leads with imagery the brand earns, gives the buy-button a permanent home, and pulls reviews, delivery and size guidance into the same fold, with the two-hour delivery promise visible where it earns trust. The checkout is a single linear flow with clarity on shipping costs and cart state. The order summary is the moment of trust, receipt, delivery window, support route, cleanly stacked. Three surfaces, no friction break.

Arive product detail page, gallery hero, persistent buy state, size guidance, two-hour delivery promise, brand context, in-stock signals
PDPGallery hero · persistent buy state · 2-hour delivery promise visibleConversion surface
Arive cart, multi-bag layout with per-bag delivery windows, line items, and a clear order summary at the AOV moment
CartMulti-bag cart · per-bag delivery windows · clear order summaryAOV moment
Arive order confirmation, single linear checkout flow with delivery address and order summary cleanly stacked for trust at the moment of confirmation
ConfirmationSingle linear flow · clean confirmation · trust at the AOV momentNo friction break
Outcome · conversion & AOV up · verified Clutch 5.0

Conversion-ready, at last.

Conversion and AOV climbed. Marketing ships campaign pages on demand. Search drives discovery, not dead-ends. The webshop finally feels as fast and as premium as the two-hour delivery promise, verified Clutch 5.0 from Armin Krahl, VP of Product.


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