Data-heavy SaaS rarely loses to a competitor with better data. It loses because users can’t turn the data into a decision.
Mashvisor is a US real-estate analytics SaaS for investors and agents, property data, pricing tools, calculators, agent portfolios. The data was there. The UX kept its own users from finding it. The Product Manager came to us for a 7-day paid UX trial. The trial converted into an embedded engagement, and we rebuilt seven product surfaces end-to-end.
Feature-rich, UX-poor. Years of capabilities added without an IA pass, even seasoned investors found the interface unintuitive. Every feature was there. None of them were findable.
Two audiences, one interface. Investors need to compare and underwrite; agents need to publish portfolios and capture leads. The product was being optimized for whichever cohort complained loudest that week.
Prove it first. The PM wasn’t committing to a multi-month rebuild on a pitch. They scoped a 7-day paid audit. If the diagnosis landed, the engagement opened up.
Denovers untangled our data-heavy analytics platform and rebuilt it as something everyday investors could actually navigate. The attention to detail in every aspect and futuristic collaboration gives us confidence that Denovers will always meet our project requirements. They operated as an extension of our team from day one of the trial.
Mashvisor's PM found us via outreach. Pricing fit, culture fit, and the Clutch ratings sealed it. They scoped a 7-day paid trial, stakeholder interviews, heuristic reviews, affinity mapping. The brief was simple: surface what was actually broken before drawing a single new screen. We came back with 42 issues clustered into 6 design problems. That artifact converted the trial into the long-term engagement.
From there we embedded a senior product designer into the team, ran daily syncs with the PM and weekly stakeholder reviews, and rebuilt the navigation around the verbs the user actually does (Search, Analyze, Compare, Build, Manage). Every flow returned to a single property, so the property-details page became the spine. From that spine we shipped seven surfaces in sequence, calculators, listing tables, research and analyze, the agent website builder (which earned its own Pro+ pricing tier), and signup and pricing. All assembled from the same primitives so density and pacing stayed disciplined. The work landed a verified 5.0 Clutch across every category.
Mashvisor had spent years adding capabilities, every feature was technically there, none of them were findable. Seven days of stakeholder interviews, heuristic reviews, and affinity mapping narrowed a long list of user complaints into 42 issues clustered into 6 design problems, in priority order. The audit was the artifact that converted the trial into the engagement.
We rebuilt the IA around tasks not features (Research & Analyze, Find & Invest, Property Management, Marketing) and made the property-details page the surface every other flow returns to, persistent KPI panel on the left, tabbed analysis on the right (Comps / Insights / Rental Strategy / Investment Payback). One page, four jobs done.
The calculator is where Mashvisor stops being a data product and starts being a decision tool: short-term vs long-term rental scenarios, cash vs financed, cumulative-return projection updating live as inputs change. The research surface adds the missing layer, direct Airbnb account sync (no copy-paste), monthly revenue trends, occupancy by listing. Investors stopped second-guessing whether the numbers were current.
The browse experience is what active investors live in. We rebuilt it as a scrollable table with sortable columns, sticky headers, hover-popup property preview, removable filter chips for high occupancy / price cap / location, and bulk-action shortlist tools. Sort persists across pages. The difference between scrolling for an hour and finding the right three properties in fifteen minutes.
Agents wanted to publish their portfolio publicly. We built it as a stepper flow (domain → theme → content → portfolio → publish) with smart defaults at each step, live preview, and portfolio sync from the agent’s Mashvisor account, no copy-paste. Built as its own first-class surface, not a setting toggle. The work earned its own pricing tier and became a marketing differentiator the sales team uses on every demo.
The audit found the same problems on the marketing site as inside the app: features hidden, no progress signal, pricing buried two clicks deep. We rebuilt signup as a 3-step stepper (use-case → details → confirm) with a real progress indicator, and pricing as a four-tier page (Lite / Standard / Professional / Enterprise) with a billing toggle and "Most Popular" anchor on Standard. Prospects find their own answer; sales doesn’t have to walk every lead through the price.
A platform that can finally onboard and retain users new to real-estate investing. Easier feature discoverability, better data comprehension, reduced onboarding friction, and greater adoption of calculators, property insights, and the agent website builder. Mashvisor stopped fighting its own UX.
Book a free sprintOne scoped surface, no ramp-up. The same way we started with Mashvisor. If it doesn’t click, keep every file we ship.
Embedded design pod for Fils, 7 products under one shared system, live with an anchor bank in twelve weeks. GLEC + GHG Protocol native.
